Add meta tags for the Marketplace and courses to provide search engines with information about your platform and products. All other things being equal, search engine robots will choose a website with properly-composed meta tags.
A meta title is a web page title that is displayed in search results and browser tabs. A meta description is a brief annotation of a web page that describes its contents.
Important:
To show your Marketplace in search engine results, enable its display in search engines. You can do this in the Marketplace section under the Settings tab.
How to Write Meta Tags
The maximum length of a meta tag is 70 characters.
The maximum length of a meta description length is 300 characters. The recommended length is 160–200 characters.
The meta title and meta description should be different and unique for each website page.
Meta tags are supposed to include keywords and competitive advantages. It's important that a user be able to understand which courses are being sold in your Marketplace.
If you don't add the meta description in the settings, the search robot will compose it on its own based on the web page contents. But, if you make up a description yourself, you will be able to include all the advantages of your website, keywords, and calls to action.
How to Set Up Meta Tags for the Marketplace
Go to the Settings section and open the Additional Options tab.
Scroll down to the Extra Options section and click SEO.
Next, enter the meta title and meta description, and click Save Changes.
