Add meta tags for a learning path to provide search engines with information about your content. All other things being equal, search engine robots will choose a website with properly composed meta tags. 

A meta title is a web page title that is displayed in search results and browser tabs. A meta description is a brief annotation that describes a web page’s contents.

Meta keywords aren't visible in search engine results, but search engines may use them when indexing your website.

  1. Open the Learning Paths section and click on the learning path to which you would like to add a meta title.



  2. Next, click the SEO tab. There's already a default meta title and meta description here.
    The latter coincides with the description specified under the Details tab. If the description under the Details tab isn't populated, only the meta title and meta keywords will be under the SEO tab.

  3. Change the meta tags to the ones you need and click Save.

     

Notes:

  1. The maximum length of a meta tag is 70 characters.

  2. The maximum length of a meta description length is 300 characters. 

  3. Make sure you've added a description under the Details tab. Otherwise, there will be only a meta title and meta keywords available under the SEO tab and the meta description will be missing.

  4. The meta title and meta description should be different and unique for each website page.

  5. Meta tags are supposed to include keywords and competitive advantages. It's important that users are able to understand what learning paths they will be studying.

  6. If you don't add the meta description in the SEO tab, the search robot will compose it on its own based on the web page contents. But, if you make up a description yourself, you will be able to include all the advantages of your website, keywords, and calls to action.

  7. Meta keywords should relate to the site's content. Follow these recommendations:
       • Don't add more than 20 keywords
       • Don't use the same keyword more than 3 times
       • Use the same keyword in different forms
       • Add the most common misprints of the keywords

  8. Learn how to set up a meta title and a meta description for the marketplace in the SEO Settings article.